For the first time, Canadians are getting to drive a new trim level on a new model before the United States.  As usual the decision came down to sales. Those sale numbers show that over one quarter of all VW Jetta’s sold in Canada are powered by a diesel engine.  As a result, the 2011 Volkswagen Jetta will be launched first in Canada, with the diesel (TDI) option.  Typically, Canadians must wait patiently to drive new models released from European and Japanese automakers.  The 2011 Volkswagen Jetta is a big part of VW’s plan to make serious sales inroads in North America. The new Jetta is expected to compete with the Toyota Corolla ($15,460 – $24,110), which is the third best selling compact car in Canada.  It had 9,241 sales Year-to-Date (YTD) in May 2010. The Honda Civic ($15,990 – $28,745) was, until recently, the best selling car in Canada before being dethroned by the Mazda3 ($15,995-$32,995).  Mazda’s outsold the Civic by 103 units over the fist quarter of 2010.  Hyundai, which accomplished a historic first in May by outselling Honda Canada in overall car sales, has the compact Elantra that sold 6,6615 cars YTD in May.  The Elantra ranges $15,849 – $23,799.  Also in the compact car class is Ford’s new Focus starting at $14,999 and Chevrolet’s Cruze at $16,995.  The 2010 VW Jetta, base priced at $22,175, had sold 2,122 units YTD in May, which is over 9,000 fewer units than the top cars in the category.  To win over consumers the new 2011 VW Jetta will be bigger and have a wider selection of engines to choose from, one being the TDI that Canadians will debut.   Sale price for the new models are still to be announced by Volkswagen Canada.

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