In her landmark 2003 book, author Linda Babcock, a renowned Carnegie Mellon University Professor, presents research that shows women regularly avoid asking for a better car deal and that women will in fact pay $1300 more, just to avoid negotiating a car deal. Linda’s extensive research confirms what most women instinctively know. Our society makes it significantly more difficult for women to negotiate.

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To learn more about Linda Babcock’s research:
Linda C. Babcock | Faculty Details at Carnegie Mellon University's Heinz College
Women Don't Ask: Negotiation and the Gender Divide - Hard cover book at Amazon.com
You Tube Video - Heinz College Faculty Spotlight: Linda Babcock